How to get your blog noticed by Google
If you’ve been following some interesting writing blogs, such as those you can see listed on this page, then there is a chance that you have, at some point, decided to start your very own blog. You feel passionate about a certain topic, and you want to share that passion with people. Plus, you’ve picked up some skills while following those other blogs. So, now you feel confident enough that you can do it.
Well, that’s undoubtedly a great thing. Confidence is quite important here. If you are too shy to write your thoughts and blog about your topic of interest, your audience is highly unlikely to be drawn to you. I suppose you get why that could be hindering in your efforts to gain visitors. And, there is no doubt that you want to get a lot of visitors to your blog when you start it.
When you first start thinking about how you can gain those visitors, you will realize one crucial thing. If Google doesn’t notice you, neither will enough people. Of course, your friends will share your content and you’ll get some visitors through those channels. Is that, however, enough? The answer to that depends on what it is that you want to do with your blog.
What can you do with your blog?
Different people have different goals in mind when they start setting up a blog. You will need to identify your specific goals before you even build the platform. If you’re not sure what you can do with your blog, I’ll now give you a few ideas.
In case you want to jump right towards the part of setting up the blog, this will help: https://www.wpbeginner.com/start-a-wordpress-blog/
1. Promote Your Business
Whether you are a writer who would like to offer services through a website, or you are from a completely different industry, one thing is absolutely for sure. Promoting those services online is a must. You can, and should, use various different promotion methods. But, you shouldn’t forget to use a blog for these purposes as well. When you get your blog noticed by Google, you will increase your audience and, thus, get more potential clients.
2. Become An Affiliate Marketer
If affiliate marketing is the field of your choice, then you will certainly need to have a blog. After all, the entire philosophy behind this type of marketing relies on people blogging and promoting certain products or services, and other people clicking through and buying those products or services. This can be a great source of passive income. If this is your goal, you’ll need to be prepared to put a lot of effort into getting your blog noticed by Google.
3. Share Your Creative Side
Some people blog not because they want to earn money, but simply because they want to share their creative sides. If you’re in that group, you might assume that you don’t really need to think about getting noticed by Google. That, however, is a mistake. Even if your goal isn’t to earn money, you probably still want to have an audience. You want people to see your creative side, and there’s nothing wrong with that.
How to get your blog noticed by Google
After you’ve established your goals, you’ll have to start working harder towards getting your blog noticed by Google. Of course, what your site will look like will depend on those goals you’ve chosen. For instance, a writer’s website needs to incorporate certain elements that some other sites might not need. The same goes for sites created for any other industry.
Thus, the first thing you have to do is set up your blog the right way, in accordance with those goals you have. Once you’ve done that, you’ll need to start working harder towards getting it noticed by Google. If you’re ready to put the necessary effort into that, let me now give you a few tips that you should use when aiming at achieving that particular goal.
1. Do Your Keyword Research
Most people make the mistake of creating random blog posts and sharing their thoughts without any kind of a structure. If you’re doing the same thing, it won’t get you any far. You need to play the strategic game here if you really want to achieve any results. That strategic game, of course, begins with doing keyword research.
When you take time to research the potential keywords in your niche, here’s what you’ll get. For starters, you’ll get ideas for great blog posts. Additionally, you’ll learn just how popular specific keywords are and how difficult it is to rank for them. And, naturally, you’ll increase your ranking chances by structuring your content around those keywords. Thus, in addition to being creative, you’ll also need to be strategic.
If you’re not sure how to do keyword research, here’s what you should know. There are plenty of tools that you can use to your advantage here. So, find a useful source or two to give you relevant info on the tools you can use and on the entire keyword research process. By incorporating the right keywords into your posts, you’ll certainly increase your chances of getting your blog noticed by Google.
2. Remember That Content Is Still King
One thing that you should remember is that content is still the king in this game. Nevertheless, this doesn’t mean that you should focus more on quantity than on quality. Sure, quantity is important, and you’ll need to continually add posts to your blog if you want to increase visibility. But, here’s the big question. What kind of content should you actually create?
Well, this is where we’re circling back to quality. In order to get noticed by Google, and by relevant audience for that matter, you’ll have to make sure that your posts are of amazing quality. You cannot just scribble something and hope for the best. Instead, whenever writing a post, you should do extensive research and do your best to offer great quality to your audience. Google will appreciate that just as much as the people reading the posts.
3. Longer Content Might Rank Better
Since we are on the topic of content, we cannot fail to mention one thing. Research shows that larger content is bound to rank better. This shouldn’t, however, lead you towards writing a huge amount of words without any relevance whatsoever. The key is in combining quality and length perfectly. As for the length, you should aim at somewhere around 1500 words per post.
4. Don’t Underestimate On-Page Optimization
On-page SEO is certainly one of those concepts that you shouldn’t take for granted when trying to get noticed by Google and rank well. One of the most significant parts of on-page SEO refers to the strategic placement of your keywords in your posts. If you’re not sure how to do that, don’t worry; there are plugins that can put you on the right path. For instance, you can use Yoast, Rank Math, or any similar plugin that you might find useful.
5. Promote On Social Media Platforms
Social media platforms are still quite important when it comes to increasing visibility. Sure, social media promotion is mostly focused on getting other people to see your content, and you might think that it doesn’t really have to do anything with Google. That’s where you’re wrong, though. By increasing visibility this way, Google will also notice that your content is getting a lot of engagement. In turn, you’ll be established as more authoritative on the market, and you’ll have higher ranking chances.
6. Build Links
Links are an important part of every ranking strategy, and you probably know that by now. So, you need to create a great link building strategy if you want to get noticed by Google. When other sites are linking to your blog, Google will realize that you are sharing something that’s, well, worth sharing. Consequently, you’ll increase visibility.
7. Don’t Forget To Use Google Analytics
In order to track your progress and check if you’re getting noticed by Google and by your audience, you should use Google Analytics. This is a rather helpful tool that will provide you with the insights you need so as to keep growing and keep increasing visibility. So, make sure to install it and check the insights on a regular basis.